What's Up: Vision = Staying Focused to What You Believe

If you've ever heard a company mentioned as visionary, you know that they're pretty much set. You think of great visionary technology companies as design focused as Apple and as product focused as Google. There are the visionary entertainment houses as well known as Walt Disney and little known as TED. When you think great products companies, you think of big ones like Nike or smaller players like Threadless. But as soon as you read them in the context of them being visionary, you know that they're set.

So the next logical thought is that being visionary is somewhat aspiration for a company. No doubt. And if it's not, it means that you're not dreaming big or hard enough. Now what does vision really mean to us? Blank Label aspires to fundamentally change the relationship between individual person and consumer product thought the process of connected individualism. Apologies if it sounds a little obnoxious but all visionary statements kind of have to, I think it's one of the rules. So what does this really mean for us now and in the future? It means now we focus really hard on delivering our first product, custom men's dress shirts online, in line with that vision. Our current custom men's dress shirt design app allows something individually designed by you, individually created by us. 

But I can assure you that the team here isn't just about kickass dress shirts online. We see something greater happening. Other companies are looking at evolutionary changes, we see a revolutionary change. There's a new generation that demands personalized things, we want something unique created for our specific needs. Imagine a restaurant where you could go in and it hadn't already been decided what you were going to eat, rather you knew that you wanted chicken with some kind of stalky greens in a mediterranean flavor, and it was up to the chef to make something that individually designed up you, individually created by them. We also have a dedication to not making you pay a premium for that, the reason why our custom dress shirts start from $45. 

It's about focus, it's about belief, it's about vision, and the interplay between the three factors that will determine our success.

[photo courtesy of trochim]

This post was written by Blank Label's visionary, Fan Bi, for our Co-Creation Blog.