Blank Label Story

The Story from the Start

Blank Label started as a conversation between two friends. One of them decided to go to Grad School, the other tried to start a revolution. A few years ago, Fan spent a summer in Shanghai, where he played table tennis (clichéd but true), ate a lot of dumplings (more clichéd but more true) and got quite a few co-created dress shirts made. This being able to design from scratch dress shirts, choosing different fabrics, various styling components, and being able to do it affordably, Fan thought that there may have been a $257 business to this idea, which would have doubled the money he had at the time.

The $257 Idea

The new generation of consumer has been brought up on choice. People are different – individual - and choice has been a privilege to have. What’s more choice than being able to co-create something unique yourself? Coincidentally there’s also a generation of guys who use individual style as a currency. All of a sudden it wasn’t taboo for guys to try on two shirts before going out, wanting to wear something fitted, and maybe even wearing salmon? There was something to this…

When We Were Getting Excited

Enter revolutionary ideas. A small team bands together, with common beliefs that something could be done better, that it needed to be done better. Too long had the ‘appointed’ designers branded their fans like they were advertisements of their own egos, too long were their customers supporting their over-priced Manhattan apartments. Then in came a platform where you could design your own dress shirt, a bridge to quality tailoring, ready and excited customer service to help you through this. Enter YOU as the designer, the co-creator. Enter the revolution.